The Bold Quest
Brand Identity Design, Logo Design, Messaging, Website Concept and Development
PROJECT CREDITS
Senior Designers: Nigel Lawrence + Jahred Corbin
Memorial visual identity, digital archiving and interactive journaling project celebrating the life and work of Bishop Emeritus, Rev. Michael E. Banks.
NISHLA Design was commissioned to craft a visual language that captures the core themes of navigation, journaling and communicating life lessons in a meaningful manner that resonates with readers for generations to come.
Through a series of iterative design processes, we were pleased to present a brand identity that celebrated life while also inviting participation in an ongoing legacy. The chosen typography, bold and clear, subtly pays homage to wayfinding and signage, crucial elements in navigating one's path.
Our messaging and visual site map were anchored in four essential cues: The man, The mission, The call, and The message. Maintaining an inviting tone, we emphasized the adventure of the Bold Quest.
Inspired by the idea of adventure, the design system utilized a stylized and minimalist compass icon as a key navigational element, symbolizing the direction needed for the journey ahead.
