Christ-like Youth Ministry
Brand Identity, Logo Design
Visual identity design for a Caribbean-based youth ministry intended on supporting young Christians in their spiritual growth and personal journey.
The initial challenge was to develop a visual identity that could contain meaning and value to the youth ministry team.
The purpose was to express community, youth, vibrance, sophistication and energy, while anchoring the visual in a specific New Testament Biblical text — Galatians 2:20.
Through the thoughtful usage of color and shape, the design concept centers on three key visual ideas:
A veil/fabric in motion
A heart being revealed
A community of people in support
The idea of creating a stand-alone visual that could also double as the icon for the youth-focused brand was a central idea that informed the design process. This makes the mark unique, visually impactful and distinguishable from others.
